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Independent media agency, since 2000

Media without
bias.

C&C Advertising plans, buys and creates media, offline and online. We are tied to no publisher and no channel. Only to your result.

Talk to us How we work
What we do

Four disciplines.
One media mix.

Media planning

The right channels, weights and timing, built from your targets, not from habit.

Media buying

Sharp negotiation across every publisher and platform. Every euro accounted for.

Media consultancy

Independent advice on strategy, budgets and audits, with no stake in the outcome but yours.

Creation

Concepts and assets made for the media they run in, from radio spot to social ad.

How we work

We start from your goals.
Never from a rate card.

01 / 08
In · 01

Targets

Every plan starts from what the campaign must achieve. We translate your business goals into clear, measurable media targets; awareness, traffic, leads or sales.

In · 02

Audiences

We map who we need to reach and how they live their media life; the channels they use, the moments they pay attention and the message they are open to.

In · 03

Sector & product

Your market sets the rules. We factor in category dynamics, competition and seasonality, so the plan fits your sector and your product.

In · 04

Context

We look beyond the brief. Timing, region, competitive noise and the wider moment all shape where and when your budget works hardest.

In · 05

Budget

We plan within the budget scale that is relevant for you, never beyond it; small or big, we get the most out of it.

Plan · 06

Made to measure

No standard formats, no copy-paste schedules. Every plan is built from scratch on these five inputs; tailored to your brand, not to a template.

Out · 07

The media mix

The media mix with the highest potential at the most efficient cost. Offline, online, or both.

Measured, always · 08

Never guesswork

Every campaign is measured against clear KPIs and results. We monitor, report and adjust throughout the flight, so you stay in control from first plan to final report.

We are channel agnostic and hold no ties to publishers, networks or media types. If print beats programmatic for your case, we buy print. If it doesn't, we don't.

Selected cases

Proof, not promises.

Air France Air & Rail digital billboards in Brussels-South railway station
Air France
Air & Rail awareness campaign, 2026
Fever-Tree commercial playing on a television in a living room
Fever-Tree
Always-on media management, Belgium
Paradiso film campaigns playing on four smartphones on a cafe table
Paradiso Filmed Entertainment
Launch campaigns, cinema releases
Our professional network

C&C × Deldico.
Full digital service.

Together with digital agency Deldico we cover the entire digital chain for our clients, so media, technology and growth are built as one operation, not three vendors.

01Development
02Automation
03Growth marketing
04AI solutions
Visit deldico.be ↗
Trusted by

26 years of clients.

Air France
Hoorcentrum Aerts
Paradiso Filmed Entertainment
Red Bull
IJsboerke
Fever-Tree
Electro Depot
KLM
PremiumStock
VitHit
Connections
Almdudler
Roompot
Cruise Plus
DCM
Collectors Club
Bowers & Wilkins
Sony Music
b+pharma
& many more
Contact

Let's talk media.

adm@cc-advertising.be
Office, AntwerpFriday Cowork
Lange Leemstraat 358b
2018 Antwerp Directions ↗
Office, GhentWatt The Firms
Nieuwewandeling 62
9000 Ghent Directions ↗
Active since2000; independent ever since
Air France Air & Rail digital billboards in Brussels-South railway station
Awareness campaign, 2026
Campaign

Awareness campaign for the Air France Air & Rail terminal at Brussels-South railway station, promoting train and flight in a single booking.

Objective

Increase awareness of the Air & Rail product among relevant travellers. With a limited budget, spend was concentrated on the highest-potential target audience.

Media mix

75-inch digital screens and panoramic billboards around the international terminal in Brussels-South station, placed directly on the traveller's path. Marketing touchpoints were extended with a national print campaign in Knack and Le Vif Weekend and premium video display (in-read) advertising, contextually targeted on travel content in the catchment area of Brussels-South, reaching an upper-class target group.
Fever-Tree commercial playing on a television in a living room
Media strategy, planning and buying
Our role

C&C is responsible for the media strategy, media planning and media buying of Fever-Tree in Belgium, and manages the brand's overall media budget.

Scope

We run and monitor social, digital video, print and BVOD campaigns, and advise on direct media deals with publishers.

Objective

Maintain top-of-mind awareness with Fever-Tree's premium audiences in Belgium and broaden awareness of the full product range, with a focus on Ginger Beer; positioning it not only as a cocktail mixer, but as a stand-alone drink.

Creation

We localise international assets for the Belgian market and develop new content, for digital and television alike.
Paradiso film campaigns playing on four smartphones on a cafe table
Launch campaigns for cinema releases
The client

Paradiso is an independent film distributor, bringing quality arthouse and mainstream titles to Belgian cinemas.

Our role

C&C runs every campaign behind these releases, across social, digital and out of home, from first teaser to opening weekend.

Audience building

Beyond the individual release, we build and grow audiences around related titles within the Paradiso portfolio, so each launch benefits from the one before it.